Performance MarketingAI workflows for a performance marketing organisation
Teams from strategy, creative and paid media built on their real tasks instead of listening to slides. The sprint produced a content pipeline and a performance dashboard across several channels.
What emerged
- Content pipeline across several channels with AI-assisted creation and approval
- Performance dashboard that bundles channel data and comments on it automatically
- Role-specific assistants for strategy, creative and paid media
- Hackathon vlog as documented proof of the format
Format
Hackathon with real tasks
Duration
1 to 5 days, depending on the format
Outcome
Running prototypes & proof of competence
